How we work
- Set the limit first
We work out what a sale or an enquiry is worth to you and the most you can pay for one. That number decides what stays on and what gets switched off.
- Track sales, not clicks
We set up conversion tracking so a click can be followed through to an order, a call or a form. Without it, nobody can tell which ads are paying for themselves.
- Check search terms every week
Google shows the searches that triggered your ads. We read them each week and block the ones that will never buy, such as people looking for jobs, free versions or DIY guides.
- Plain monthly report
You see what you spent, what it brought in, what each sale cost, what we changed and why.
What we do
- Search campaigns. Ads for the searches closest to a purchase, aimed at the suburbs and hours you actually serve.
- Shopping ads. Your products, prices and photos in Google's results, if you sell online.
- Budgets around your busy times. More behind the weeks that sell, and less when you can't take more work.
- The page behind the ad. A click is wasted if the page doesn't answer the search, so we check where each ad lands.
- Ads and SEO together. Your search data shows what's worth paying for and where a good page could do the job for free. See how our SEO works.
Questions
How much does Google Ads management cost?
Our management fee is A$600 to A$1,200 a month plus GST, depending on how many campaigns you run and how much you spend. A one-off setup fee is quoted first. What you pay Google for clicks is separate.
How much should I spend on ads?
It depends on what a click costs in your market and what a sale is worth to you. We work that out with you first. If the budget is too small to learn anything from, we'll say so.
Who owns the Google Ads account?
You do. The account is in your name and on your card, and we work in it with manager access. If you leave, the account and its history stay with you.
Should I run Google Ads or do SEO?
They do different jobs. Ads can bring clicks soon after they go live but stop when you stop paying. SEO is slower to start but keeps working after the page is built. Many local businesses run ads while their SEO builds.
Can you guarantee sales from Google Ads?
No. Nobody can promise sales or a set position. We can tell you what each sale costs, what we changed and what we'd try next, and we'll tell you if ads aren't paying for themselves.
Talk to us
Email [email protected] with your website and what you're spending on ads now, if anything. Prices are on the pricing page.